AthleteTypes was founded and built on the premise that athletics is one of the most important activities for molding young people with positive characteristics and life skills that will serve them not only in athletics and school, but for their entire life. Our mission is to better enable this process by:
Delivering powerful, easy-to-use sports psychology tools and training to boost the success and well-being of every athlete, coach, and team — regardless of their ability to pay.
(our base product is completely free).
The company was formed in 2017 when leaders in the fields of athletic mindset assessment, behavior science, and predictive analytics joined forces to fulfill the above mission.
AthleteTypes offers a full suite of online tools for athletic mindset assessment, individualized coaching guidance, team and individual analytics, as well as athlete development of mental skills and positive habits in the “mental gym”.
The AthleteTypes database is already the largest collection of athlete assessments on the planet and is the preferred athletic mindset system for leading teams in 10 different professional leagues in the US and internationally.
The system is also used by teams and organizations across all levels of amateur sports including Olympics, college, high school, and youth.